Iconic Colorado contest: Coloradans empowered to choose design for new licenses, IDs

LAKEWOOD Monday Jan. 25 -- After over 100 talented Coloradans submitted more than 400 entries in the Iconic Colorado contest, the Colorado Department of Revenue (CDOR) and its Division of Motor Vehicles (DMV) are ready to put the new license design to a vote. 

Coloradans can now voice their choice for which design they believe will best represent Colorado on the State’s upcoming license redesign. Voting is now underway at dmv.colorado.gov/iconic-colorado and will be open until Feb. 5. Coloradans will be able to choose front and back designs from three options each. 

The winner for each side will receive a $500 grant each, thanks to Colorado Creative Industries, a division of Colorado’s Office of Economic Development and International Trade (OEDIT), which partnered with the DMV to help promote the contest.

After the votes have been tallied, Gov. Jared Polis and the DMV will unveil the chosen design. 

“Our Colorado driver licenses are a piece of our Colorado brand that we take with us almost everywhere we go. Since our state is the most beautiful state, we should naturally have the most beautiful driver licenses in the country, and we want the help of our fellow Coloradans to pick the best design to highlight the natural beauty of our state,” said Governor Jared Polis. 

The Iconic Colorado contest launched Aug. 17 with the goal of transforming Colorado’s driver licenses into the most beautiful in the world and closed with 407 submissions (280 front-side entries, 127 back-side entries) from 119 entrants.

Three finalists were selected by a committee that included motor vehicle administrators, artists and Gov. Polis. with a final, public vote on the top three designs. In addition to the two grants, winners will get bragging rights, will be featured in all of the Governor’s Office’s and DMV’s relevant media releases as well as having their name featured on all Colorado identification credentials. 

Coloradans should visit dmv.colorado.gov/iconic-colorado for more information. New identification credentials are expected to launch in the fall of 2021.  

B-roll of interview with finalist Matt Nunez

Click here to download b-roll of Iconic Colorado contest finalist Matt Nunez talking about his Iconic Colorado entries.