Over 55,000 Coloradans helped design, choose State’s most widespread piece of branding
LAKEWOOD - Monday, February 28 — After almost two years of development, over 55,000 votes and more than 400 entries by 119 Centennial State artists, the Colorado Division of Motor Vehicles (DMV) unveiled the state’s newest driver license and identification (ID) card.
Governor Jared Polis revealed the Iconic Credential and announced the new card is now available on Monday, Feb. 28, during a press conference at the History Colorado in Denver.
“For the first time, Coloradans had a voice in the design of our official State credentials and I am proud that the new Colorado driver license better reflects the iconic beauty of our great state,” said Governor Polis. “This card continues to build on the convenience of Digital IDs and mobile driver licenses, and like the Rocky Mountains, this card is built to last with the latest security technology. I am excited to renew my own license today and be among the first to get this beautiful new Colorado driver’s license.”
Mark Ferrandino, executive director of the Colorado Department of Revenue (CDOR), which oversees the DMV, agreed and said the Iconic Credential is in his opinion the best looking credential he has seen.
“The Team did a great job with this credential,” Ferrandino said. “It’s colorful, sturdy and secure, and really showcases our great state. I am proud to have helped bring this card to Colorado, but I am even prouder that more than 55,000 Coloradans had a say in how the Iconic Credential looks.”
Coloradans who would like to obtain the Iconic Credential can renew (or obtain) their driver license or ID card online or in-office. Credential renewals, as well as 44 other services including appointments, are available online at myDMV.Colorado.gov. Coloradans seeking in-office service will need to schedule an appointment and can find scheduling information, including a visual walkthrough, at DMV.Colorado.gov/AppointmentScheduling.
In addition to physical cards, the Iconic Credential will also be available as the Colorado Digital IDTM in the myColorado™ app, now used by more than 600,000 Coloradans.
More information can be found at DMV.Colorado.gov/newcard.
About the Iconic Credential
Preliminary work on the Iconic Credential began in February 2020, and on Aug. 17, 2020, the Iconic Colorado contest launched, with the goal of transforming Centennial State’s driver licenses into the nation’s most beautiful and closed with 407 submissions (280 front-side entries, 127 back-side entries) from 119 entrants.
Three finalists were selected by a committee that included motor vehicle administrators, artists and Gov. Polis with a final, public vote on the top three designs. 55,760 Coloradans voiced their choice for the design of the new credential.
The winners, photographers Matt Nuñez and Gabriel Dupon, were revealed on March 1, 2021, during a telepress conference. The new designs were slated to debut in fall 2021 but that was pushed to early 2022 to allow further refinement of the card.
Colorado last redesigned its credentials in 2015.
Nuñez and Dupon each received a $500 grant, courtesy of Colorado Creative Industries, a division of Colorado’s Office of Economic Development and International Trade (OEDIT), which partnered with the DMV to help promote the contest.
Front Design
Nuñez placed first with his Mount Sneffels entry, which received 26,520 votes or 47.56% of the total. The second place design of the Maroon Bells garnered 21,124 votes or 37.88% of the total. The Black Canyon entry placed third with 8,116 votes for 14.56% of the total votes. Nuñez was the lone finalist selected through two rounds of blind voting that saw his three colorful images vie for the Iconic Colorado crown.
Nuñez is a fifth-generation Coloradan from Colorado Springs, currently living and working in the Denver area. He is proud to come from a long line of family members in military and government service, including his late grandfather, Joe Nuñez, who came to Colorado as a child and served in the State legislature representing Douglas County.
Nuñez was raised in a military family, spending his childhood abroad and across the U.S., before returning to Colorado after college. He has taken photos since high school and quickly took up landscape photography as his focus after spending summers in the Centennial State while in college.
Nuñez works full time as a program manager with the Colorado Outdoor Recreation Industry Office, and is passionate about building more vibrant Colorado communities while showcasing them through photographs in his free time.
Matt's work can be found on Facebook, Instagram and on his website.
Back Design
In a tight race, Dupon placed first with his Sprague Lake entry, which received 19,989 votes or 35.85% of the total. The second place design of the Shrine Ridge Trail by Fred Lord netted 18,694 votes or 33.53% of the total. Jenn Cunningham’s painting of the Bison on the Plains placed third with 17,077 votes for 30.63% of the total votes.
Dupon is a Colorado native who loves to be creative and make the unknown into extraordinary. One way he does this is by taking pictures that convey the meaningful, timeless and authentic beauty that surrounds him.
Currently, Dupon is a portrait and wedding photographer with his own photography business. Other than photography, Dupon values spending time with his family, making films and enjoys going on adventures such as traveling, alpine skiing, biking and paddle boarding.
- Big and bold: The Iconic Credential features Colorado in bold type which represents the state's strong character with a more subtle Colorado placed within to symbolize its grace.
- More color!: One common request was for a more vibrant and colorful credential, and the Iconic Credential does that by using rainbow color ink which allows smooth transition from one color to the next.
- REAL ID compliant: The Iconic Credential, like other CO credentials since 2012, is REAL ID compliant, unless it is a credential issued under the Colorado Road and Community Safety Act.
- Colorado has heart!: The Iconic Credential, like previous Colorado cards, features a donor designation heart. This heart indicates the owner has signed up to be an organ, eye & tissue donor. Colorado has one of the highest donor designation rates in the U.S. For more info or to sign up today, visit www.DonateLifeColorado.org.
- Honoring those who have served: The Iconic Credential, like previous versions of Colorado cards, honors those who serve or have served in the U.S. military. Eligible veterans and service members can add military service identifiers to their license. These identifiers include the word "Veteran" as well as the seals and/or logo (Space Force) of all military branches.
- Like the Rocky Mountains, it's built to last: The Iconic Credential is secure and durable, and contains the latest technology that makes counterfeiting extremely difficult. The card material is among the most durable on the market. The material is 100% polycarbonate and uses laser engraving for the text, photo and other information. Due to the use of the laser engraving process, photos on Colorado cards will be black and white.
- Magnetic stripe: The Iconic Credential features a magnetic stripe, which helps businesses, retailers and more verify that you are who your credential says you are!
- All counties represented: Probably the most Colorado-centric security feature the Iconic Credential has is how it represents each of the state's 64 counties. The Iconic Credential has each county listed in micro text on the back side of the card.
- Endorsements: Coloradans can find their endorsements on the right of the card's backside, just under the magnetic stripe. Coloradans can get a variety of endorsements such as M - Motorcycle, S - School Bus, and a variety of commercial driving endorsements.
- Protecting Colorado: The Iconic Credential, like previous versions of Colorado cards, list driving restrictions on the left of the card's backside, just under the magnetic stripe. Restrictions can be as simple as indicating the driver must wear contacts lens or glasses, or can reflect restrictions related to driving under the influence. These restrictions are set in statute, and let law enforcement officers know what a person needs to do to drive safely.
Contest info
More than 400 entries were submitted by over 100 talented Coloradans, including finalists Matt Nuñez, Fred Lord, Jenn Cunningham and Gabriel Dupon.
Three finalists were selected by a committee that included motor vehicle administrators, artists and Gov. Polis. with a final, public vote on the top three designs.
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Media kit
Please see below for information and graphics about the nation’s most beautiful card, the Iconic Credential.